Cynch is a Melbourne based startup on a mission to help business leaders prevent a cybersecurity incident from becoming one of the worst days of their career.

We partner with small business leaders, continuously profiling their cyber risks and providing them with everything they need to build and demonstrate cyber resilience.


We are passionate about helping small businesses. Sadly, while the adoption of digital technologies has greatly improved their business overall, it has also led to an increased exposure to cybersecurity risks. Constraints in terms of time, money & access to expertise mean these same businesses are either heavily reliant on external partners (i.e. IT support) or simply left to figure things out on their own.

At the same time, an entire cybercrime industry has emerged, and with it a cybersecurity industry. With massive and ever-growing investment into cybersecurity, thousands of products and services are available, but they are primarily designed for the needs of large enterprises. As a consequence of this and a worldwide cybersecurity skills shortage, big business has all but consumed the cybersecurity industry, and small businesses find themselves faced with a wall of jargon and complexity they cannot possibly navigate.

Now with increased pressure from regulatory compliance demands and privacy expectations from customers, many small business leaders are being forced to deal with their cybersecurity risks, often for the first time.

Cynch Security has taken all of these challenges to heart, and are working hard to ensure its membership actively supports small business leaders to build the cyber resilience required to thrive in this modern environment.


The Cynch co-founders met whilst both working at one of Australia’s most iconic institutions, Australia Post. They founded Cynch Security in mid 2017 after recognising how woefully underserved small business leaders were by the cybersecurity industry, initially building the concepts behind the membership at night and on weekends.

In October 2018, Cynch was incorporated as a company with the founders dedicating themselves towards bringing the business to the public. The team joined the Cyrise Accelerator program, a joint venture between Dimension Data and Deakin University, and Australia’s only cybersecurity-focused accelerator program, later that same month.

Following three months of small business leader interviews and building a membership based on the feedback received, Cynch is now launching its first customer trials and planning on rapid growth throughout 2019.


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Susie Jones | Director, Co-founder & CEO

Susie is a devoted helper and thrives when working on customer problems, finding new ways to solve the everyday challenges of operating in today’s modern economy. An experienced leader and risk manager, she has spent her entire career working to improve the experiences of those around her by focusing on the human aspects of business and translating complex and technical solutions into simple to understand concepts.

Adam Selwood | Director, Co-founder & CTO

Adam has been helping businesses of all sizes solve problems through the use of technology for over 15 years. Recognising the new normal of data breaches and the direct impacts they can have, Adam has found a passion for helping businesses understand the risks they face and how best to tackle them.


CyRise, Australia’s only cybersecurity startup accelerator

CyRise, Australia’s only cybersecurity startup accelerator

Cynch is a member of the Victorian Chamber of Commerce & Industry

Cynch is a member of the Victorian Chamber of Commerce & Industry

Cynch is a supporter of Safer Internet Day 2019

Cynch is a supporter of Safer Internet Day 2019


Your turn

To learn more about what we do, head over to our membership page to see how the membership has been designed to help business owners understand different cyber security topics (without tech-speak), five minutes at a time.

If you’re more interested in learning how you stack up against other businesses, find out how secure your small business is.

If you’re interested in joining Cynch or partnering with us, check out our partner page or contact us.