Cyber security is NOT a technology issue, it's a business issue

It sounds like a cliche, but in my opinion this is absolutely the number one most misunderstood thing about cyber security today. So many of the business owners that we from Cynch speak to have started the discussion with the belief that it's all about what technology their business uses or what software, and they don't think about any other aspect of their business or the market they operate in and how this affects their risk.

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